The City of Myrtle Beach is in the center of the Grand Strand, a 60-mile crescent of beach on the South Carolina coast. In the last 25 years, Myrtle Beach has developed into the premier resort destination on the East Coast. Guests come to enjoy the wide beaches, the Atlantic Ocean, and an incredible range of activities and entertainment. A 2006 real estate survey has estimated the population of Myrtle Beach, South Carolina at 28,597.